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Little Shop of Stories

PROJECT OVERVIEW

A warm and flexible brand identity for an indie bookstore/coffeeshop, designed to stretch across print, merchandise, and storefront applications. This project was a chance to explore how brand design can go beyond just a logo. It becomes an experience: something that builds familiarity, nurtures trust, and weaves itself into someone’s everyday life.

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COLOR PALLETTE

I designed this palette to draw from the warm tones of coffee and the character of well-loved shelves. Rich burgundy adds depth and literary drama while the earthy browns echo vintage bindings. Together, this create a cohesive identity that feels classic, inviting, and timelessly cozy.

LOGO

When designing the logo for Little Shop of Stories, I focused on creating a typeface that was both distinctive and highly adaptable. The clean serif lettering and balanced structure ensures it works seamlessly across both digital and physical mediums.

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