Spooky Ice Cream

PROJECT OVERVIEW

A playful, character-driven identity for a spooky-themed ice cream brand. Designed to blend nostalgia and unexpected cuteness across packaging, merch, and digital touch points.

COLOR PALLETTE

I created a palette that blends playful pastels with a hint of childlike fun. The cool blues and soft pinks evoke vintage ice cream parlor nostalgia without feeling outdated. The palette was designed to feel flexible across mediums — from packaging and signage to merchandise and digital graphics — ensuring the brand’s personality stays consistent whether it’s on a storefront wall, a menu, or a social post.

LOGO

The flowing script of “Spooky” paired with the bold, geometric “Ice Cream” was chosen to create contrast that feels both playful and confident: perfect for a brand meant to stand out in a fun, family-friendly space. The simplicity of the type treatment ensures it can scale easily across mediums and also keep the branding recognizable.